Opening Remarks In today’s rapidly changing business world, maintaining an edge of the rivals is essential. Market research has traditionally been a key approach for achieving a competitive advantage, but the advent of AI technology has revolutionized this field. Tools driven by AI are transforming how companies collect, process, and utilize inf

Overview Social media marketing has evolved dramatically in the last few years, driven by changes in innovation, consumer actions, and corporate demands. A major transformation in the advertising sphere is the emergence of artificial intelligence (AI). AI’s potential to revolutionize social media marketing has captured the focus of organizations